We turn complex finance into simple, investor-ready narratives.

Basispoint Studio helps investment managers and financial services firms create compliance-ready brand, content, and websites—with the finance fluency most agencies lack.
Get a free asset review
Get a free asset review
s
s
g
u
z
d
d
g
s
r
the basispoint edge
What you gain
Faster approvals, less rework
Drafts start with a regulatory check, so you make fewer edits and go live sooner.
Complex → Clear
We turn alpha, drawdowns, costs, and risk into plain-language copy and explainer visuals.
Automation with oversight
AI speeds production, and human editors ensure accuracy.
profession working at finance company
our mission
How we make it happen
We combine hands-on investing experience with editorial discipline. Every asset starts with what regulators require and what investors need to understand—then we write for both.
Finance expertise: Our IIM-A and Purdue led team has hands-on wealth and capital markets experience, so your materials are accurate, relevant, and investor-friendly.
AI with human review: We use AI-assisted drafting and automated workflows to increase throughput, and every asset is finalised by human editors.
Compliance by design: We adhere to “fair, clear, and not misleading” standards, and include multi-period returns, correct benchmarks, and risks prominently.
Note: We align to SEBI/AMFI, SEC/FINRA, and FCA guidelines as needed.
portrait of business manimage of  professional analysing documents
Capabilities — Built for Regulated Finance.
icon for brand identity
e
b
Brand Identity & Design
Craft a professional brand image that earns investor confidence. We create logos, visual identities, pitch templates, and messaging guidelines tailored to the financial world - consistent across every touchpoint.
Messaging guide
Visual system
Disclosure-ready templates
Brand governance
icon for thgought leadership
e
b
Thought Leadership Content
Position your firm as a trusted authority. Our finance-savvy writers produce compelling blogs, whitepapers, and reports that simplify complex concepts - compliance-ready and backed by deep research.
Plain language
Sources cited
Method notes
Editorial review
icon for research
e
b
Research & Data Visualization
Transform dense data into engaging insights. With access to leading financial data sources and analysts, we generate insight-rich reports, charts, and infographics that resonate with both experts and retail investors.
Licensed data
Watermarked charts
Assumptions stated
Backtest notes
icon for website design
e
b
Website Design & Development
Build credibility with a modern, secure website. We design user-focused sites for banks, funds, and fintechs that look impeccable and convert visitors into leads -optimised for generative AI, speed, and mobile.
WCAG 2.2
Accessible PDFs
KIM/SID deep-links
Performance/SEO basics
iconf or marketing
e
b
Marketing Campaigns
 Fuel growth with measurable results. From Google Ads and LinkedIn to targeted lead funnels, we run data-driven campaigns to attract high-value clients—continually optimised (including AI assist) to maximize ROI.
Audience targeting
Regulation aware
Lead attribution
Review workflow
icon for social media marketing
e
b
Social Media & Communications
 Stay visible and engaging on every channel. We manage your presence (LinkedIn, X, and more) with consistent, compliance-approved messaging; our calendars and community management keep your brand in the conversation.
Editorial calendar
Approval queue
Vernacular options
Disclosure library
our portfolio
Representative work across retail and institutional
Mini Case Snapshots
Short, real-world examples.
Signals shown are operational (not fund performance).
icon for asset manager
Asset manager
Challenge:
Product page was busy; factsheet buried risks.
What we did:
Reframed page, redesigned factsheet panel, added clear Riskometer and KIM/SID block.
Signals moved (90-day pre/post):
- Product page CTR 2.1% → 4.9%
- KIM/SID downloads +36%

Data sources: GA4 • CMS logs
icon for wealth firm
Wealth firm
Challenge:
Updates were long; few meetings booked.
What we did:
Monthly CIO letter in plain language + 5-email nurture with clear next steps.
Signals moved (cohort view):
- Advisor consultations 2.3×
- Unsubscribe rate <0.3%

Data sources: CRM • Marketing automation
icon for fintech broker
Fintech broker
Challenge:
Repeated onboarding questions; support queue high.
What we did:
FAQ chat assistant for “getting started,” risk and KYC nudges (no auto-sending).
Signals moved (60 days):
- Support tickets –42%
- Funded accounts +18%

Data sources: Support desk • Product analytics

how we work
From brief to approved in 8 steps.
icon for asset manager
Typical SLAs
We share a first draft in 3–5 business days, turn legal revisions in 1–2 business days, and deliver within 24 hours of final approval.
icon for asset manager
Governance
Our approval path is Maker → Checker → Legal → Final sign-off, and we maintain a version-controlled audit trail available on request.
01
Brief
We begin with a brief that captures your goals, audience, and must-haves.
02
Regulatory check
We run a regulatory check against SEBI/AMFI, SEC/FINRA, or FCA guidance, depending on your jurisdiction.
03
Draft
We draft plain-language copy and a wireframe or layout for the asset.
04
Claims & sources review
We verify every claim with licensed sources and add method notes and citations.
05
Legal review
We collaborate with Legal to resolve redlines and incorporate feedback.
06
 Risk prominence check
We confirm risk prominence with multi-period returns, the correct benchmark, and the Riskometer where required.
07
Handover
We deliver the approved asset across web, PDF, email, or social.
08
Learn
 We review the metrics, record learnings, and plan the next iteration.
who we serve
Built for retail, advisory, and institutional teams
Frequently Asked Questions
Can you work with our Legal/Compliance team?
down arrow
Yes, of course. We would be happy to.
Do you use only licensed data?
down arrow
Yes. We use your licensed providers (or recommend reputable options). Every chart is source-cited and watermarked.
How do you handle our internal documents (decks, memos, product docs)?
down arrow
NDA-friendly client portal and role-based access by default. Nothing is shared publicly without your written approval.
Do you use AI to create content?
down arrow
AI is assistive only. Human editors finalise every asset. No client PII is used to train public models.
Who actually writes and designs the work?
down arrow
Our finance-savvy writers, editors, and designers do You'll have named leads and a single point of contact.
Do you support accessibility and localization?
down arrow
Yes. WCAG 2.2 and accessible PDFs are standard. Vernacular options available on request.
Which regulations do you align to?
down arrow
AMFI/SEBI (India) by default; also SEC/FINRA (US) and FCA (UK) as needed—your jurisdiction drives the checklist.
Who owns the deliverables?
down arrow
You do, subject to completing all payment dues.
Can you work with our data providers and martech?
down arrow
Yes—share access and guidelines. We can also suggest vetted tools if needed.
z
z
z
z
i
i
z
z
Let’s get started. Talk to a strategist.
Turn research and expertise into publish-ready investor communications.
Tell us your goals. We’ll review one asset together and outline the next steps.