Terms of Service

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Basispoint Studio (hereinafter referred to as "Basispoint Studio," "we," "us," or "our") is owned and operated by Thought Leaders Content LLP.

The website at
https://www.basispointstudio.com (the "Website") and all related services are owned and operated by Thought Leaders Content LLP.

This page contains the terms and conditions that govern your access to and use of our Website and services. Please read these terms carefully before using our Website or engaging our services.

1. Acceptance of Terms

By accessing the Basispoint Studio website or engaging our services, you agree to be bound by these Terms of Service, all applicable laws and regulations, and acknowledge that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site or our services.

2. Description of Services

Basispoint Studio provides marketing, branding, content creation, website design, and communications services tailored for investment managers, financial services firms, and regulated entities. Our services include, but are not limited to:

  • Brand identity and design
  • Thought leadership content and copywriting
  • Research and data visualisation
  • Website design and development
  • Marketing campaigns
  • Social media and communications management

All services are subject to individual engagement agreements that may contain additional terms specific to the scope of work.

3. Use of Website and Materials

Permission is granted to temporarily access and view the materials (information, images, or content) on the Basispoint Studio website for personal, non-commercial, informational purposes only. This is a grant of a limited licence, not a transfer of title, and under this licence you may not:

  • Modify, copy, or reproduce the materials for commercial purposes
  • Use the materials for any public display, commercial or non-commercial, without prior written consent
  • Attempt to reverse engineer, decompile, or extract source code from any software or tools on the Website
  • Remove any copyright, trademark, or other proprietary notations from the materials
  • Transfer the materials to another person or mirror the materials on any other server

This licence shall automatically terminate if you violate any of these restrictions and may be terminated by Basispoint Studio at any time. Upon termination, you must destroy any downloaded materials in your possession, whether in electronic or printed format.

4. Intellectual Property

All content, materials, designs, graphics, logos, and other intellectual property displayed on the Website are the property of Basispoint Studio, Thought Leaders Content LLP, or our licensors and are protected by applicable copyright, trademark, and other intellectual property laws.

Work product created for clients as part of our services shall be subject to the ownership terms specified in individual engagement agreements. Unless otherwise agreed in writing, upon full payment of all applicable fees, clients receive ownership of final deliverables created specifically for them.

5. Client Responsibilities

When engaging Basispoint Studio for services, you agree to:

  • Provide accurate and complete information necessary for the performance of services
  • Ensure that all materials you provide to us do not infringe upon the intellectual property rights of any third party
  • Obtain all necessary approvals from your legal, compliance, and regulatory teams as required
  • Respond to requests for feedback and approvals within reasonable timeframes
  • Maintain confidentiality of any proprietary methodologies or processes disclosed during our engagement

6. Confidentiality and Data Handling

We understand the sensitive nature of financial services communications. All client documents, data, and confidential information shared with us shall be handled with reasonable care. Our practices include:

  • NDA-friendly document upload and storage processes
  • Role-based access controls for client materials
  • Redaction by default for sensitive information
  • Protocols to ensure no client data is used to train public AI models

However, no method of electronic transmission or storage is completely secure. Basispoint Studio does not guarantee the security of any information and shall not be liable for any loss, theft, or unauthorised access to data, howsoever caused.

Specific confidentiality obligations shall be governed by individual engagement agreements or non-disclosure agreements executed between the parties.

7. Use of Technology and AI

Basispoint Studio uses technology, including artificial intelligence tools, to assist in drafting and production processes. However:

  • AI is used in an assistive capacity only
  • All work is finalised and reviewed by human editors and professionals
  • No client personally identifiable information (PII) is used to train public AI models
  • Human oversight ensures accuracy and compliance with applicable standards

8. Regulatory Alignment

While we create materials that align with regulatory guidance from bodies such as SEBI/AMFI (India), SEC/FINRA (US), and FCA (UK), we do not provide legal, compliance, or investment advice. All materials produced by Basispoint Studio are intended for review and approval by your internal legal and compliance teams before publication or distribution.

The responsibility for ensuring regulatory compliance of any published materials rests with the client.

9. Disclaimer of Warranties

The materials and services provided by Basispoint Studio are provided on an "as is" basis. We make no warranties, expressed or implied, and hereby disclaim and negate all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other rights.

Basispoint Studio does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Website or otherwise relating to such materials, or on any sites linked to this site.

Nothing on this Website constitutes investment advice, an offer to buy or sell securities, or a recommendation of any kind.

10. Limitation of Liability

In no event shall Basispoint Studio, Thought Leaders Content LLP, or their officers, directors, employees, or agents be liable for any direct, indirect, incidental, special, consequential, or punitive damages (including, without limitation, damages for loss of data, profit, goodwill, or business interruption) arising out of the use or inability to use our Website or services, even if Basispoint Studio or an authorised representative has been notified orally or in writing of the possibility of such damage.

Basispoint Studio shall not be responsible or liable for any loss, theft, unauthorised access, or breach of data or information, howsoever caused. You acknowledge that no method of electronic transmission or storage is completely secure, and you provide information to us at your own risk.

Basispoint Studio does not provide any indemnification to clients, users, or any third parties under any circumstances.

Some jurisdictions do not allow limitations on implied warranties or limitations of liability for consequential or incidental damages; in such jurisdictions, our liability shall be limited to the maximum extent permitted by law.

11. Accuracy of Materials

The materials appearing on the Basispoint Studio website may include technical, typographical, or photographic errors. We do not warrant that any of the materials on our Website are accurate, complete, or current. We may make changes to the materials contained on the Website at any time without notice. However, we do not make any commitment to update the materials.

12. Third-Party Links

Our Website may contain links to third-party websites or services that are not owned or controlled by Basispoint Studio. We have not reviewed all sites linked to our Website and are not responsible for the content, privacy policies, or practices of any third-party sites or services. The inclusion of any link does not imply endorsement by Basispoint Studio. Use of any linked website is at your own risk.

13. Termination

Either party may terminate an engagement in accordance with the terms specified in the applicable engagement agreement. Upon termination:

  • All fees for work completed through the date of termination shall be due
  • Client shall return or destroy any confidential materials of Basispoint Studio
  • Basispoint Studio shall return or destroy client confidential materials as directed

14. Modifications to Terms

Basispoint Studio reserves the right to revise these Terms of Service at any time without prior notice. Changes will be effective immediately upon posting to the Website. By continuing to access or use our Website or services after any revisions become effective, you agree to be bound by the updated terms.

15. Governing Law and Jurisdiction

These Terms of Service are governed by and construed in accordance with the laws of the Republic of India. You irrevocably submit to the exclusive jurisdiction of the courts located in Bangalore, India, for the resolution of any disputes arising out of or relating to these terms or your use of the Website or services.

16. Severability

If any provision of these Terms of Service is found to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it enforceable, or if modification is not possible, severed from these terms. The remaining provisions shall continue in full force and effect.

17. Entire Agreement

These Terms of Service, together with any applicable engagement agreements, constitute the entire agreement between you and Basispoint Studio regarding the use of the Website and services, superseding any prior agreements or communications.

18. Contact Information

For questions about these Terms of Service, please contact us at:

Basispoint Studio
C/o Thought Leaders Content LLP
IndiQube South Mile, South End Road, Vijayarangam Layout
Jayanagar, Bengaluru 560 004, India

Email: hello@basispointstudio.com
Website: https://www.basispointstudio.com

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