About Basispoint Studio | Our Story and Principles

We help financial firms explain themselves honestly, so investors can make better decisions and your team can publish without holding its breath.

In practice, that means numbers that hold up, risks a reader can actually find, and English a first-time investor can follow. It also means giving marketing and compliance the same playbook, so a draft goes from idea to approved without bouncing between desks for weeks.

Most of what we work from already exists inside your firm: research notes, IC memos, product documents, your fund manager's view on the quarter. You bring the knowledge. We turn it into communications ready to publish, respecting the regulator and the reader in equal measure.

inspiration behind the name

Why “Basispoint”?

A basis point is one hundredth of a percent. On its own, it barely registers. Ask anyone who has compared two expense ratios over twenty years, though, and they'll tell you how much it matters.

We work the same way: one number, one claim, one sentence at a time, until the whole thing is accurate, clear, and worth trusting.

Professional woman in a gray blazer working on a desktop computer showing a business dashboard with tables and data in a modern office.

Our story

Basispoint started with a gap we kept running into. Marketers often don't understand finance, and finance teams often don't speak marketing. Somewhere between the two, the meaning gets lost, the accuracy slips, and approvals drag on.

Then there's the noise. Returns quoted from the one period that flatters them. Promises that sound like guarantees. Glossy creative with the risks tucked away where nobody looks. We wanted to do the opposite, and to make a small, principled difference to how this industry talks to the people whose money it manages.

So we built a specialist studio. We've worked on both sides: the side that tells the story and the side that manages the money. Regulated firms need a partner who can bridge the two, explaining complex products simply without cutting corners on accuracy or compliance.

Generalist agencies do many things well. We do one thing. We turn finance knowledge into material investors can understand and regulators can approve.

‍

Difference

Principles

Process

What that looks like in practice.

We speak the language.

Mandates, factsheets, KIM/SID, drawdowns, IC memos. You won't have to explain any of them to us.

Compliance is in the brief.

Disclosures, benchmarks, and time periods are planned before the first draft, not patched in after it.

Data with receipts

Every chart traces back to a reputable source, and every assumption is written down.

Senior people on every piece.

The people you brief are the people who do the work, and your house style is protected by editors who know it.

Useful from end to end.

Internal research becomes material that advisors, investors, and committees can actually use.

middle age professional looking at financial documents on the screen

Our operating principles

1. Accuracy beats cleverness.

If we can't verify it, we don't write it.

2. Context before claims.

The timeframe, the benchmark, and the risk come first. The headline number comes after.

3. Plain language wins.

Short sentences, defined terms, and jargon only when it earns its place.

4. Prominence matters.

A disclosure nobody sees isn't really a disclosure.

5. Source it or strike it.

Licensed or legitimately public data only.

6. Accessible by default.

Readable layouts and accessible PDFs, on every project.

How we decide what “good” looks like

Clarity test

Could a motivated retail investor understand this on the first read?

Committee test

Would an investment committee come away informed, rather than sold to?

Advisor test

Does this save an advisor time, or create another round of questions?

Review test

Are the periods correct, the benchmark right, and the risks easy to find?

The Person Behind the Studio

Managing Partner — Rohan Chandrashekhar

Rohan spent fifteen years building BUZZVALVE, a content agency whose clients included Honda, UNICEF, Airtel, ISB, and Dr. Reddy's. An IIM Ahmedabad and Purdue alumnus, he went on to found Truffle Wealth, a boutique investment practice.

At Basispoint, he leads positioning, the harder narratives, and the conversations that get everyone, from fund manager to compliance head, to agree on what a piece should say.