Privacy Policy
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When you visit our website, our servers mayautomatically log the standard data provided by your web browser. This mayinclude your computer’s Internet Protocol (IP) address, your browser type andversion, the pages you visit, the time and date of your visit, the time spenton each page, and other technical details.
We may also collect data about the deviceyou’re using to access our website. This data may include the device type,operating system, unique device identifiers, device settings, and geo-locationdata. What we collect can depend on the individual settings of your device andsoftware. We recommend checking the policies of your device manufacturer orsoftware provider to learn what information they make available to us.
We may ask for personal information,such as your:
• Name
• Email address
• Phone/mobile number
• Company name and job title
• Work address
• Social media profiles (e.g., LinkedIn)
• Payment information (for billing purposes)
When you engage our services,you may provide us with additional information and materials, including:
• Company documents, presentations, and brandassets
• Financial data, performance figures, andresearch materials
• Internal communications and strategicinformation
• Other confidential business informationnecessary for delivering our services
Wewill process your personal information lawfully, fairly, and in a transparentmanner. We collect and process information about you only where we have legalbases for doing so.
Theselegal bases depend on the services you use and how you use them, meaning wecollect and use your information only where:
• It’s necessary for the performance of a contractto which you are a party or to take steps at your request before entering intosuch a contract (for example, when we provide services you request from us);
• It satisfies a legitimate interest (which is notoverridden by your data protection interests), such as for research anddevelopment, to market and promote our services, and to protect our legalrights and interests;
• You give us consent to do so for a specificpurpose (for example, you might consent to us sending you our newsletter ormarketing communications); or
• We need to process your data to comply with alegal obligation.
Whereyou consent to our use of information about you for a specific purpose, youhave the right to change your mind at any time (but this will not affect anyprocessing that has already taken place).
Wemay collect, hold, use, and disclose information for the following purposes,and personal information will not be further processed in a manner that isincompatible with these purposes:
• To provide our services, including brandidentity, content creation, website design, marketing campaigns, andcommunications services
• To enable you to customise or personalise yourexperience of our website
• To enable you to access and use our website andassociated platforms
• To contact and communicate with you regardingprojects, deliverables, and service updates
• For internal record keeping and administrativepurposes
• For analytics, market research, and businessdevelopment, including to operate and improve our website and services
• For advertising and marketing, including to sendyou promotional information about our services that we consider may be ofinterest to you
• To comply with our legal obligations and resolveany disputes that we may have
• To consider your employment or freelanceapplication
Weunderstand the sensitive and confidential nature of financial servicescommunications. We take data protection seriously and have implemented measuresto safeguard your information. However, these measures do not constitute aguarantee of security.
Our practices include:
• NDA-friendly document upload and storageprocesses
• Role-based access controls limiting access toclient materials
• Redaction by default for sensitive informationin samples and case studies
• Secure file transfer protocols
• Regular security reviews and updates
Basispoint Studio uses technology,including artificial intelligence tools, to assist in our work. With respect toyour data:
• No client personally identifiable information(PII) is used to train public AI models
• AI tools are used in an assistive capacity only
• All work is finalised and reviewed by humaneditors and professionals
• Client confidential information is not sharedwith third-party AI providers in a manner that would compromise confidentiality
We retain your personal information andclient materials only for as long as necessary to fulfil the purposes for whichit was collected, to comply with legal obligations, resolve disputes, andenforce our agreements. Upon completion of an engagement or at your request, wewill securely delete or return client materials in accordance with ourengagement agreement or your instructions.
While we implementsecurity measures, no method of electronic transmission or storage iscompletely secure. Basispoint Studio shall not be responsible or liable for anyloss, theft, unauthorised access, or breach of data or information, howsoevercaused. You acknowledge that you provide information to us at your own risk.
Wemay disclose personal information to:
• Third-party service providers for the purpose ofenabling them to provide their services, including (without limitation) ITservice providers, data storage, hosting and server providers, analyticsproviders, professional advisors, and payment systems operators
• Our employees, contractors, and related entitieswho need access to perform services
• Courts, tribunals, regulatory authorities, andlaw enforcement officers, as required by law, in connection with any actual orprospective legal proceedings, or in order to establish, exercise, or defendour legal rights
• Third parties assisting us in providing servicesto you, subject to appropriate confidentiality obligations
Wedo not sell your personal information to third parties.
Thepersonal information we collect is stored and processed in India, the UnitedStates, Europe, or other locations where we or our service providers,contractors, partners, and third-party providers maintain facilities. Byproviding us with your personal information, you consent to the disclosure tothese parties.
Wetake reasonable steps to ensure that any overseas recipients of your personalinformation comply with applicable data protection laws and maintainappropriate safeguards.
By providing personal information tous, you consent to us collecting, holding, using, and disclosing your personalinformation in accordance with this privacy policy. You do not have to providepersonal information to us; however, if you do not, it may affect your use ofthis website or our ability to provide services to you.
You may choose to restrict the collection or useof your personal information. If you have previously agreed to us using yourpersonal information for direct marketing purposes, you may change your mind atany time by contacting us using the details below. If you ask us to restrict orlimit how we process your personal information, we will let you know how therestriction affects your use of our website or services.
You may request details of thepersonal information that we hold about you. You may request a copy of thepersonal information we hold about you. Where possible, we will provide thisinformation in CSV format or other easily readable machine format. You mayrequest that we erase the personal information we hold about you at any time.You may also request that we transfer this personal information to anotherthird party.
If you believe that any information we holdabout you is inaccurate, out of date, incomplete, irrelevant, or misleading,please contact us using the details below. We will take reasonable steps tocorrect any information found to be inaccurate, incomplete, misleading, or outof date.
We will comply with lawsapplicable to us in respect of any data breach.
If you believe that we have breached a relevantdata protection law and wish to make a complaint, please contact us using thedetails below and provide us with full details of the alleged breach. We willpromptly investigate your complaint and respond to you, in writing, setting outthe outcome of our investigation and the steps we will take to deal with yourcomplaint.
To unsubscribe from our email database oropt-out of communications (including marketing communications), please contactus using the details below or use the opt-out facilities provided in thecommunication.
We use “cookies” tocollect information about you and your activity across our site. A cookie is asmall piece of data that our website stores on your computer, and accesses eachtime you visit, so we can understand how you use our site. This helps us serveyou content based on preferences you have specified.
Please refer to our Cookie Policy formore information.
If we orour assets are acquired, or in the unlikely event that we go out of business orenter bankruptcy, we would include data among the assets transferred to anyparties who acquire us. You acknowledge that such transfers may occur, and thatany parties who acquire us may continue to use your personal informationaccording to this policy.
Ourwebsite may link to external sites that are not operated by us. Please be awarethat we have no control over the content and policies of those sites, andcannot accept responsibility or liability for their respective privacypractices. We encourage you to review the privacy policies of any third-partysites you visit.
Ourwebsite and services are not directed to individuals under the age of 18. We donot knowingly collect personal information from individuals under 18. If youare a parent or guardian and believe that your child has provided us withpersonal information, please contact us so that we can take appropriate action.
Atour discretion, we may change our privacy policy to reflect current acceptablepractices. We will take reasonable steps to let users know about changes viaour website. Your continued use of this site after any changes to this policywill be regarded as acceptance of our practices around privacy and personalinformation.
If wemake a significant change to this privacy policy, for example changing a lawfulbasis on which we process your personal information, we will ask you tore-consent to the amended privacy policy.
For any questionsor concerns regarding your privacy or this policy, please contact us:
Basispoint Studio
Thought Leaders Content LLP
Data Controller /Data Protection Enquiries:
Email: hello@basispointstudio.com
Website:https://www.basispointstudio.com
Contact Page: https://www.basispointstudio.com/contact
This policy iseffective as of January 2025.
© BasispointStudio. All rights reserved.