Privacy Policy

1. Information We Collect

Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. This may include your computer's Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other technical details.

Device Data

We may also collect data about the device you're using to access our website. This data may include the device type, operating system, unique device identifiers, device settings, and geo-location data. What we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Personal Information

We may ask for personal information, such as your:

• Name
• Email address
• Phone/mobile number
• Company name and job title
• Work address
• Social media profiles (e.g., LinkedIn)
• Payment information (for billing purposes)

Client Materials and Data

When you engage our services, you may provide us with additional information and materials, including:

• Company documents, presentations, and brand assets
• Financial data, performance figures, and research materials
• Internal communications and strategic information
• Other confidential business information necessary for delivering our services

2. Legal Bases for Processing

We will process your personal information lawfully, fairly, and in a transparent manner. We collect and process information about you only where we have legal bases for doing so.

These legal bases depend on the services you use and how you use them, meaning we collect and use your information only where:

• It's necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (for example, when we provide services you request from us);
• It satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote our services, and to protect our legal rights and interests;
• You give us consent to do so for a specific purpose (for example, you might consent to us sending you our newsletter or marketing communications); or
• We need to process your data to comply with a legal obligation.

Where you consent to our use of information about you for a specific purpose, you have the right to change your mind at any time (but this will not affect any processing that has already taken place).

3. Collection and Use of Information

We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

• To provide our services, including brand identity, content creation, website design, marketing campaigns, and communications services
• To enable you to customise or personalise your experience of our website
• To enable you to access and use our website and associated platforms
• To contact and communicate with you regarding projects, deliverables, and service updates
• For internal record keeping and administrative purposes
• For analytics, market research, and business development, including to operate and improve our website and services
• For advertising and marketing, including to send you promotional information about our services that we consider may be of interest to you
• To comply with our legal obligations and resolve any disputes that we may have
• To consider your employment or freelance application

4. How We Protect Client Information

We understand the sensitive and confidential nature of financial services communications. We take data protection seriously and have implemented measures to safeguard your information. However, these measures do not constitute a guarantee of security.

Security Practices

Our practices include:

• NDA-friendly document upload and storage processes
• Role-based access controls limiting access to client materials
• Redaction by default for sensitive information in samples and case studies
• Secure file transfer protocols
• Regular security reviews and updates

AI and Technology Usage

Basispoint Studio uses technology, including artificial intelligence tools, to assist in our work. With respect to your data:

• No client personally identifiable information (PII) is used to train public AI models
• AI tools are used in an assistive capacity only
• All work is finalised and reviewed by human editors and professionals
• Client confidential information is not shared with third-party AI providers in a manner that would compromise confidentiality

Data Retention

We retain your personal information and client materials only for as long as necessary to fulfil the purposes for which it was collected, to comply with legal obligations, resolve disputes, and enforce our agreements. Upon completion of an engagement or at your request, we will securely delete or return client materials in accordance with our engagement agreement or your instructions.

Limitation of Liability for Data

While we implement security measures, no method of electronic transmission or storage is completely secure. Basispoint Studio shall not be responsible or liable for any loss, theft, unauthorised access, or breach of data or information, howsoever caused. You acknowledge that you provide information to us at your own risk.

5. Disclosure of Personal Information to Third Parties

We may disclose personal information to:

• Third-party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, analytics providers, professional advisors, and payment systems operators
• Our employees, contractors, and related entities who need access to perform services
• Courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights
• Third parties assisting us in providing services to you, subject to appropriate confidentiality obligations

We do not sell your personal information to third parties.

6. International Transfers of Personal Information

The personal information we collect is stored and processed in India, the United States, Europe, or other locations where we or our service providers, contractors, partners, and third-party providers maintain facilities. By providing us with your personal information, you consent to the disclosure to these parties.

We take reasonable steps to ensure that any overseas recipients of your personal information comply with applicable data protection laws and maintain appropriate safeguards.

7. Your Rights and Controlling Your Personal Information

Choice and Consent

By providing personal information to us, you consent to us collecting, holding, using, and disclosing your personal information in accordance with this privacy policy. You do not have to provide personal information to us; however, if you do not, it may affect your use of this website or our ability to provide services to you.

Restrict

You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below. If you ask us to restrict or limit how we process your personal information, we will let you know how the restriction affects your use of our website or services.

Access and Data Portability

You may request details of the personal information that we hold about you. You may request a copy of the personal information we hold about you. Where possible, we will provide this information in CSV format or other easily readable machine format. You may request that we erase the personal information we hold about you at any time. You may also request that we transfer this personal information to another third party.

Correction

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

Notification of Data Breaches

We will comply with laws applicable to us in respect of any data breach.

Complaints

If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint.

Unsubscribe

To unsubscribe from our email database or opt-out of communications (including marketing communications), please contact us using the details below or use the opt-out facilities provided in the communication.

8. Cookies

We use "cookies" to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified.

Please refer to our Cookie Policy for more information.

9. Business Transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may continue to use your personal information according to this policy.

10. Third-Party Links

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from individuals under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us so that we can take appropriate action.

12. Changes to This Policy

At our discretion, we may change our privacy policy to reflect current acceptable practices. We will take reasonable steps to let users know about changes via our website. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

If we make a significant change to this privacy policy, for example changing a lawful basis on which we process your personal information, we will ask you to re-consent to the amended privacy policy.

13. Contact Us

For any questions or concerns regarding your privacy or this policy, please contact us:

Basispoint Studio
Thought Leaders Content LLP
IndiQube South Mile, South End Road, Vijayarangam Layout
Jayanagar, Bengaluru 560 004, India

Data Controller / Data Protection Enquiries:
Email: hello@basispointstudio.com
Website: https://www.basispointstudio.com

This policy is effective as of 03 October 2026.

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